Hospitality Daily is brought to you with support from Sojern’s new fully-managed email marketing service.
Today, we’re learning from Abdul Baaghil, co-founder of Harvest Cotton Tail, a hotel development and advisory firm.
The Big Idea: Travelers are rejecting staged, “Instagrammable” hospitality in favor of authentic and personal experiences. High-net-worth guests, particularly, crave unscripted journeys that connect them with local culture, people, and moments—not curated perfection.
Why It Matters: Hospitality has long emphasized picture-perfect experiences, but according to Abdul Baaghil, today's discerning travelers want something more meaningful.
People are tired of not knowing what’s real anymore. They want to live the spirit of the destination, not just see it.
Want more? Listen to Abdul talk more about this today on the Hospitality Daily Podcast (available on Spotify or Apple Podcasts)
Try This:
Encourage guests to engage with the local community—offer experiences that introduce them to artisans, local markets, and cultural traditions.
Shift the focus from polished aesthetics to storytelling—highlight the soul of your destination through real, unfiltered moments.
A MESSAGE FROM SOJERN
Turn More Lookers into Bookers with Fully Managed Email Campaigns
Staying connected with past guests is key to driving repeat bookings and reducing reliance on OTAs. But many hoteliers don’t have the time, expertise, or resources to manage email campaigns effectively.
That’s where Sojern comes in. With their new fully-managed email service, they help hoteliers like you re-engage past guests, drive direct bookings, and keep more revenue in their pocket—all with a transparent pay-for-performance commission model.
Ready to strengthen your guest relationships and maximize direct revenue?
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A few final things:
If you have any thoughts, ideas, questions, or suggestions for Hospitality Daily, please reply to this email. I’d love to hear from you!
If you have something that would benefit the hospitality professionals who read, listen to, and watch Hospitality Daily, let’s work together to help you help more people.
Thank you for reading.
-Josiah
