Take the Hospitality Daily Artificial Intelligence in Hospitality survey to get exclusive insights into how other hospitality providers are using AI now.
Today, we’re learning from Ben Rafter, President and CEO of Springboard Hospitality.
The Big Idea: Beta testing isn’t just about seeing if technology works—it’s about ensuring it works for your specific situation. With countless providers vying for attention, testing ensures tech delivers as promised, integrates seamlessly, and elevates both operations and guest satisfaction.
More Context: Ben focuses on using tech to provide "hospitality intelligence” - his framework for ensuring all systems communicate effectively behind the scenes. According to him, successful tech adoption isn’t about having more tools—it’s about whether they actually improve staff efficiency and the guest experience. For instance, a mobile check-in app might work, but if it doesn’t simplify processes or delight guests, it fails the test.
Want more? Listen to Ben talk more about this today on the Hospitality Daily Podcast (available on Spotify or Apple Podcasts)
Try This Today:
Test drive this idea with one piece of tech that’s already in use at your hotel or hospitality business. Be honest: Does it actually improve life for your staff or guests?
Audit system integration: Are all your tools "talking" to each other effectively? Start with core systems like PMS and POS.
Think Ahead: Develop a long-term strategy for continuously testing technology. Prioritize solutions that are scalable, connect seamlessly, and support human interactions rather than replacing them. Use beta testing to ensure each tool aligns with your unique guest experience goals.
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A MESSAGE FROM JOSIAH
Discover How AI is Being Used in Hospitality Today
AI has quickly become one of the most transformative forces in our world. But what does that mean for you and your work in hospitality?
To answer that question, I’m gathering input from professionals across the hospitality industry and would really appreciate your participation. In exchange, I’ll send you an exclusive summary of what I find in the study. These insights will enable you to compare your experiences with others in hospitality and uncover practical ways to use AI in your work and business in 2025.
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-Josiah
