How We Turned Our Hotel Into A Community Hotspot

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How can you turn your hotel into a community hub that drives business from both locals and people visiting your city? Our feature story today gets into the specific details of how one of the best in the business does this.

We’re also learning about:

• A “VIP locals” card

• Tips for taking better photos for guests

• Encouraging city innovation

• …and much more

TOGETHER WITH HIREOLOGY

Hireology State of Hiring in Hospitality Report 2023

Hotels, resorts, and other hospitality businesses have never fully recovered the jobs they were forced to eliminate at the onset of the pandemic and now — more than three years later — are still struggling to attract talent for these roles. Workers in this sector have the upper hand, forcing employers to adjust their offerings and processes to meet their needs or risk losing top talent and taking a hit to the bottom line.

The key for employers in the hospitality space is to better understand the mindset of today’s skilled workers so you can adjust your offerings and processes to stand out. Hireology recently surveyed more than 400 hospitality industry job seekers to understand the modern hospitality worker and created a report that outlines the six common characteristics found in this group and what it means for you as an employer looking to fill open roles, better serve guests, and maximize revenue for your business.

Download Hireology's State of Hiring in Hospitality Report 2023

FEATURE STORY

How We Turned Our Hotel Into A Community Hotspot

with Margaret Lefton, Creative Director at Yours Truly Hotel

In a world where people value community and connection more than ever, turning your hotel or hospitality business into a community hub can be a game-changer for both your neighbors and out-of-town visitors.

Margaret Lefton is one of the best people I’ve met at doing this, and today shares her insights on creating a community hotspot through design, attracting creative individuals - and even arranging your own daily schedule for community building.

The Role of Design

Design plays a crucial role in transforming a hotel into a community hotspot. Margaret emphasizes the importance of creating a space that feels like a living room rather than a traditional lobby.

At Yours Truly, warm lighting, comfortable velvet couches, big chairs, natural light, and disco balls create an inviting and homely atmosphere. The design aims to make guests feel at home and fosters a sense of belonging and attachment to the space.

Attracting Cool, Creative People

Everyone wants to attract the sort of person to their property that makes it come alive, and Margaret takes a proactive approach.

She engages with the local creative community by attending events, networking, and building one-on-one relationships. Margaret invites people to the hotel for coffee, offering exposure to the space and encouraging them to share their experiences on social media.

She leverages the hotel's event spaces, donating them to creatives for workshops, meetings, and other gatherings.

By leading with generosity and curiosity, Margaret creates a welcoming environment that draws in creative individuals.

Arranging Your Schedule for Community Building

Margaret emphasizes the importance of clearing your schedule to create magical moments and foster connections. By adding buffer time and avoiding back-to-back meetings, we can allow for spontaneous conversations and meaningful interactions.

Margaret’s insights from her experience at Yours Truly show how we can create thriving community hotspots that attract both locals and visitors, creating a sense of belonging for all.

Listen to our full conversation here now

From our community

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