The Golden Thread: Unifying Legendary Luxury at Dorchester Collection

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In a world where so many brands feel a bit contrived, Dorchester Collection has done an exceptional job of developing its corporate brand and stewarding the legacies of legendary properties, such as The Dorchester in London, Hôtel Plaza Athénée in Paris, Hotel Eden in Rome, and the Beverly Hills Hotel and Hotel Bel-Air in California. Read on to learn how joint CEOs Helen Smith and Eugenio Pirri walk the fine line between celebrating the uniqueness of each property and building a family of these individual property brands.