“Experience” and “community” are two words so overused that we risk thinking about them too simplistically and missing out on their power in hospitality.
There are a few things on my mind this morning that set the stage for the topic we’ll dive into:
What Bill Graf mentioned in our discussion on the next wave of hospitality: on transformation being the gold standard for experiences
What Charlie MacGregor shared yesterday about community and this morning about what he learned through volunteering at a refugee camp
Today, we’ll explore the intersection of community, experience, and education and the opportunities it represents in hospitality.
The big idea: Education leads to transformation, building vibrant communities and thriving hospitality businesses.
You need to think about how to bring [your community] together in a nice and natural way. One of the ways that we felt was a very genuine way to do that was through education and lifelong learning.
Why this matters: Community is powerful, but you can’t cultivate it just because you want it. You need a catalyst for connecting people.
Put this into action:
Brainstorm: What might your guests be interested in learning?
Assess: Who do you know who could teach this? (Think expansively - this can be a great opportunity to develop your team or spotlight a great organization in your area)
Pilot: Start small - you can begin with a small talk hosted in your space and see what the reception is. Learn and grow!
Listen now to the full conversation on this on the Hospitality Daily Podcast (Apple Podcasts, Spotify)
If you found this helpful, please forward this email to a friend or colleague who might also enjoy it:
Click here to forward this email.
(Or, if it’s your first time reading this, you can subscribe here.)
You may also enjoy these episodes…
Some news from around the industry, brought to you by my friends at 10 Minutes News:
A few final things:
If you have any thoughts, ideas, questions, or suggestions for Hospitality Daily, please reply to this email. I’d love to hear from you!
If you have something that would benefit the hospitality professionals who read, listen to, and watch Hospitality Daily, let’s work together to help you help more people.
Thank you for reading.
-Josiah
