Today we’re looking at a number of creative partnerships around the world that heighten the guest experience:
Annie Leibovitz’s portrait series for Peninsula Hotels
A Singapore-based Lego artist’s collaboration with voco Hotels
Hello Kitty & Porsche brand collaborations
Ink painting classes at Aman Kyoto
This newsletter is sponsored by Cendyn. 2022 may have just begun, but the hospitality industry is already seeing significant shifts in connecting with guests. With an unprecedented demand for digitization and automation as reduced workforce and challenges from the pandemic continue, there’s a lot going on that hoteliers need to be aware of as we move into the new year. Join the Cendyn team this Thursday, January 27th for a webinar on the trends they are seeing for revenue, marketing, and sales in the year ahead.
Portraits of Peninsula by Annie Leibovitz
Lovely quote from @annieleibovitz about her beautiful & timeless photo series “Portraits of Peninsula” with @PeninsulaHotels - we still display some of the portraits on the walls of our offices https://t.co/X1q8va8x3t
— Lynne Mulholland (@MulhollandLynne)
Jan 8, 2022
I enjoyed browsing this gallery:
voco Singapore x Jeffrey Kong Lego popup
This week voco hotels - an IHG brand - launched a popup in Singapore featuring a number of creators, including Lego artist Jeffrey Kong.
Jeffrey is the founder of Artisan Bricks, which offers Lego sculptures and workshops across Singapore. Fueled by his fervent passion for Lego, and his vision of making art accessible to everyone, Jeffrey spent his time in the pop-up creating a sculpture of the newly-opened voco Singapore property.
Consumer brand collaborations: innovative or consumerism run amok?
Lego collaborations are going beyond working with artists like Jeffrey Kong….
Hello Kitty, Lego, Porsche, all consumer brands now moving deeper into hotels. Consumerism running amok or great brand extensions, depending on which lens you use to look at the world. From today’s @LodgingDaily Asia report. https://t.co/hWoV3bz9FZ https://t.co/OgEZ1fJDfD
— Rafat Ali, Media Operator & Dad (@rafat)
Jan 17, 2022
What’s your take - would you like to see more of these? Would you partner with a consumer brand at this scale?
Amenity of the day: Ink painting classes at Aman Kyoto
Regardless of what you think about consumer brand collaborations, you can’t go wrong working with local creators to develop experiences for your guests.
Hosted in a private temple by a temple priest, Aman Kyoto offers ink painting classes teach classic sumi-e techniques, from the shading, blurring and the varying textures of the brush, concluding with a discussion over a cup of fragrant Chinese tea.