Creating opportunity and community impact
Plus: women in hospitality benchmarking, innovations for staffing shortages, celebrating sustainability & more
Hello. We have a great lineup of stories for you heading into this weekend:
Strategy: Creating opportunity and community impact
People: 2023 women in hospitality benchmarking report
People: Three innovations to solve hotel staffing shortages
Technology: AI isn’t a party trick
Sustainability: Hotel sustainability shouldn't be boring
From our community: a note from Steve Turk
Let’s jump into it…
Creating opportunity and community impact
with Christopher B. Randall, Director of Impact at 21c Museum Hotel St. Louis for the Hospitality Daily Podcast
Credit: 21c Museum Hotel St. Louis
One cool trend I'm seeing is hotel companies putting more of a focused effort on community building and impact, and our guest today has a job that's 100% focused on this.
Christopher B. Randall is the Director of Community impact at the 21c Museum Hotel St. Louis. I came across his work on LinkedIn and kept seeing photos of all the cool things he was doing in the community. So I invited him to join us on the Hospitality Daily podcast today, and we discussed:
What Christopher's role covers
Why this matters today
Some of the areas he is focused on
You're going to be inspired by ways you can engage and impact the community around you...
2023 women in hospitality benchmarking report
by the School of Hospitality Management at Pennsylvania State University for the AHLA Foundation
What’s going on: Steady, but slow progress is being made toward diversifying the upper ranks of hotel companies.
Women now hold one in four of all chief-level positions at hotel companies, although mostly in human resources and sales/marketing roles.
At the director level, women now occupy an equal number of positions as men. Women have experienced gains in leadership positions in hospitality investment and development since 2019, going from one woman for every 10 men to one woman for every 7.9 men.
Women held 24% of the podium spots at hotel investment conferences, up from 16% in 2017. On the main stage, 37% of prime speaking spots in 2022 went to women—up from 22% just a year earlier.
In their words: “Although we must continue to increase representation of women leaders in hospitality, it’s encouraging that the hotel industry is steadfastly working together to address longstanding inequities. This report shows that change is possible.” - Donna Quadri, Marvin Ashner director of the Penn State University School of Hospitality Management
Three innovations to solve hotel staffing shortages
by Ryan Mann, Esteban Ramirez, and Matthew R. Straus for McKinsey
What’s going on: McKinsey proposes three innovative solutions that allow hotels to align staffing with dynamic demand: using activity-based metrics to forecast staffing needs, redesigning roles to combine jobs, and creating job networks across properties. These solutions have the potential to improve employee satisfaction and operational effectiveness, but hotel owners should prioritize employee engagement and retention when implementing them.
In their words: “As hotel occupancy continues to recover post-pandemic, hotels have the opportunity to think innovatively about staffing. By adopting a more flexible staffing model based on dynamic demand, hotels can deliver pre-pandemic levels of service even if they are short-staffed.”
AI isn’t a party trick
by Martin Soler, Partner at Soler & Associates, on LinkedIn
What’s going on: Search engines have taught us to adapt our language and search methods for machines, we expect the machine to be dumb and thus search to be long and painful. But AI is about to change that.
In their words: “If you deal with data and build human interfaces to manage that data, AI will disrupt you.”
Hotel sustainability shouldn't be boring: celebrate impact
by Jeffery Smith, Vice President of Sustainability at Six Senses Hotels Resorts Spas, for HospitalityNet
What’s going on: Embracing sustainability offers a distinct opportunity for the hotel industry, as it can help lower operational costs and cater to the preferences of increasingly environmentally-aware guests. A significant number of travelers are looking for sustainable options but find it challenging to find them, which gives hotels the chance to set themselves apart - and have fun doing so.
In their words: “Move past the basics and make sustainability fun and inspiring. Not only because it's a good thing to do, but also because it improves the product, it adds value to the visitor experience. Travelers want to do more and hotels are poised to offer it.”
FROM OUR COMMUNITY
by Steve Turk
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