Together with
AI fundamentally changes how people interact with media and businesses—and hospitality is no exception.
Hospitality has always been about human interaction - and I don't see that changing. Still, we need to understand that the experience we provide often begins long before someone sets foot on a property. It's often digital....and with rapid shifts in how people search for and make travel decisions, hoteliers are facing a new playing field.
We're learning from Adam Wallace, CEO of Spherical, today to understand what’s happening and what to do about it. Together, we dive into the world of media and technology in hospitality, discussing the changes underway and where to focus now to truly stand out and succeed.
TOGETHER WITH HIREOLOGY
The Recipe for Successful Hotel F&B Hiring
Just like you strive to create exceptional dining experiences for your guests, your hiring process should deliver the same level of excellence to attract and retain top food and beverage talent. In today's competitive market, standing out to job seekers means understanding exactly what they're looking for. But do you know what motivates F&B professionals to choose—and stay with—hotel restaurants over other opportunities?
Hireology's exclusive Hotel Food & Beverage Hiring report reveals compelling insights from F&B job seekers, including:
Where hotel restaurants rank among preferred work environments for F&B professionals
How Generation Z and Millennials view careers in F&B
What makes candidates choose one offer over another (beyond salary)
It's time to make your hiring process as refined as your culinary offerings. Download the Hotel Food & Beverage Hiring report to learn how to attract, engage, and retain the best talent for your F&B operations.
Avoid the "AI Slop"
Adam Wallace
The big idea: Cultivating a unique personality and perspective - and sharing it authentically - is key to resonating with today’s travelers, especially as low-quality AI-generated content floods the market.
Why this matters: Today, the guest experience often begins online, and while using AI for quick, cheap content is tempting, it risks eroding trust and connection now—and damaging your brand long-term.
Go deeper: Listen to Adam and I discuss this today on the Hospitality Daily Podcast (Apple Podcasts, Spotify), where we cover:
The rapid evolution of hospitality marketing through technology
The importance of authenticity
Strategic storytelling versus low-quality, automated content ("AI slop")
Leveraging high-end content and branding campaigns, like Ritz-Carlton did with Late Checkout
The expanding role of new search tools beyond Google
Generative search optimization
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A few final things:
If you have any thoughts, ideas, questions, or suggestions for Hospitality Daily, please reply to this email. I’d love to hear from you!
If you have something that would benefit the hospitality professionals who read, listen to, and watch Hospitality Daily, let’s work together to help you help more people.
Thank you for reading.
-Josiah
