This newsletter is brought to you by Visiting Media, the company that makes selling spaces and experiences simple for hospitality.
Are you missing out on revenue from sales?
At the recent NYU Hospitality Investment Conference, the CEOs of Hilton and Marriott were talking about how groups are the fastest-growing segment of business, and I'm sure you're seeing this as well. There's a lot of opportunity right now if you know how to sell well. Part of the beauty of many hotel businesses is their complexity. There's so much that they offer guests from a range of guest rooms to event spaces, and communicating that effectively is essential if you want to book the business that you could be booking.
Today, I’m excited to bring you a two-part feature on the power of sales. Read on for more…
Don't Overlook The Role of Sales
Brock Taylor, GM of Cameo Beverly Hills
Brock Taylor is the General Manager at Cameo Beverly Hills, and today shares insights into the sales role in hospitality and its critical importance to the success of a hotel.
Revenue is the gasoline that fuels our engine.
Listen now to learn about:
Misconceptions About Sales in Hospitality - including the idea that sales is only about direct selling and the importance of being hospitable and understanding guests' needs.
Day in the Life of a Sales Professional - overview of what a typical day might look like for a sales professional in hospitality, including the different segments they might focus on and the key traits needed for success.
The Importance of Listening and Understanding Guests - the importance of being a good listener to understand and meet the complex needs of customers today, especially for event organizers and larger groups.
SPONSOR BONUS
How To Win More Sales, Faster Through Immersive Selling
Ben Powers, CEO of Visiting Media
In this episode, Ben Powers, CEO of Visiting Media, shares a masterclass on how to sell effectively today with immersive technology and multi-sensory experiences, including:
Importance of Sales in Hospitality: Explore why sales are crucial in the hospitality industry and how effective selling can drive revenue and enhance customer experiences.
Challenges in Hospitality Sales: Identify common barriers that hold people back from selling effectively and how to overcome them.
Speed and Multi-Sensory Experiences: Learn about the importance of speed in sales and how multi-sensory experiences can enhance the selling process.
Use Cases and Client Examples: Hear about different implementations of Visiting Media's technology across various hospitality contexts.
Data-Driven Insights: Discover surprising data points that have emerged from using immersive technology in sales and how they can drive better outcomes.
Practical Steps You Can Take: Get actionable advice on how to level up your sales program using technology and process improvements.
Evaluating Technology: Learn key questions to ask when evaluating new technology to ensure it simplifies and enhances your sales efforts.
And that’s a wrap! This email was handmade for you—it took me 26 minutes to write this. If you found it helpful, I’d be very grateful if you could forward it to a friend or colleague who might also enjoy it.
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A few final things:
If you have any thoughts, ideas, questions, or suggestions for Hospitality Daily, please reply to this email. I’d love to hear from you.
If you’d like a private community where you can discuss things like this and ask other hotel operators and investors questions that you can’t just Google or ask ChatGPT, the Hospitality Daily Huddle might be a good fit.
If you have a product or service that would benefit the hospitality professionals who read, listen to, and watch Hospitality Daily, let’s work together to help you help more people.
Thank you for reading,
-Josiah
