Mental health tops list of hotel owners' challenges
Plus: The hidden cost of replacement, "reputation cultivation," and an opportunity with better snacks
Hello. Today we’re looking at:
On the podcast: Q&A on mental health in hospitality: Identifying and addressing burnout (and more)
Revenue: Why hospitality leaders must prioritize reputation cultivation to optimize revenue
Food & Beverage: The opportunity for hotels to increase guest satisfaction and revenue through better snacks
People: The hidden cost of replacement
Investment: Employee mental health tops the list of challenges for owners
ON THE PODCAST
Q&A on mental health in hospitality: Identifying and addressing burnout (and more)
with Alex Brown, Recover Hospitality on the Hospitality Daily Podcast
In today’s episode of our podcast, you'll hear how to identify and address burnout, how to reenergize yourself, the importance of building resilience - and a couple of quick stories from Alex on experiences that he's had that guide the way that he thinks about mental health in hospitality today.
TOGETHER WITH MDO
Night Auditor Appreciation Day on May 18th
Night auditors are the unsung heroes of the hotel industry, tirelessly working behind the scenes to ensure a seamless guest experience and smooth hotel operations.
That’s why MDO launched Night Auditor Appreciation Day on May 18th – a day dedicated to recognizing and honoring the hard work, dedication, and expertise of night auditors across the world.
Hospitality Daily readers can click the link below to receive a free Starbucks gift card to give to their night auditor and show appreciation.
Why hospitality leaders must prioritize reputation cultivation to optimize revenue
by Adele Gutman on Get Great Guest Reviews
Adele Gutman previously ran sales, marketing, and revenue for the top-rated Library Hotel Collection in New York City and makes the case for “reputation cultivation” as a way to holistically drive revenue growth through improvements across the business. This approach aids effective leadership, retains customers, enhances customer lifetime value, and boosts business visibility. It also lifts perceived value, conversion rates, and revenue. Finally, reputation cultivation is based on a culture of continuous improvement, which is important for attracting and retaining quality employees.
FOOD & BEVERAGE
The opportunity for hotels to increase guest satisfaction and revenue through snacks
by Tatiana Valenzuela for Hotels Magazine
A study conducted on behalf of Nightfood and Hotels Magazine showed business travelers are increasingly seeking healthier snack options in hotels, and finding current offerings inadequate. The research suggests a potential revenue boost for hotels that provide healthier choices, as respondents indicated they would buy more from hotels that do so. The survey also found that the type of snacks offered significantly impacts guests' perceptions of a hotel brand, suggesting healthier options could enhance brand equity.
The hidden cost of replacement
by Larry Mogelonsky on LinkedIn
The most significant hidden cost in hotel operations is replacing departing workers, particularly in housekeeping. The cost of turnover is more than just wages - it affects revenue, guest satisfaction, recruitment time, training, and team morale. Because of this, it's more cost-effective to maintain competitive wages and improve working conditions. To mitigate turnover, we need to not only look at paying competitive wages, but also look at non-wage incentives and employee wellness programs, along with technology such as data-driven labor reports, labor management tools, and digital tipping platforms.
Employee mental health tops list of challenges for hotel owners
by Hotel Management and DirectTV
Hotel Management’s annual Voice of the Owner Survey presents a high-level view of who the hotel owners in the industry are, what their portfolios look like, how their properties’ performance has changed, and what their plans are moving forward.
A few things that stood out to me:
#1 reason for investing in hotels is the ROI
More than half have higher operating budgets this year versus last
FF&E and technology tops the list of areas owners plan to make significant investments this year
Employee mental health and staff calling off because of these issues is the most anticipated challenge over the next 12 months (why you need to listen to our podcast with Alex Brown if you haven’t already)
Read now (registration required)
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