Could buying a vehicle make a statement about the culture you're creating?
Jeremy Wells thinks so.
He's the Managing Partner at Longitude° and Flyover Developments, a hospitality development and investment group, through which he’s preparing to open his new hotel - The Ozarker Lodge - in Branson, Missouri this summer.
As part of their brand development process, his team went through an exercise of deciding which vehicle best represented the brand they were creating.
As you might guess for the title, they landed on a vintage Jeep Wagoneer:
Listen to him tell the story:
What about you? What's something you could buy that sets the tone for the culture you're creating and the hospitality you want to provide?