Fixing the gender imbalance in hospitality leadership

Plus: Reaching and retaining guests with first-party data & Why hotels are good long-term investments

Author

Josiah Mackenzie
April 27, 2023

Good morning. Today we’re looking at:

  • People: Fixing the gender imbalance in hospitality leadership

  • Marketing: Reaching and retaining guests with first-party data

  • Investment: Why hotels are good long-term investments

Let’s jump into it…

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PEOPLE

Fixing the gender imbalance in hospitality leadership

with Naureen Ahmed on the Hospitality Daily Podcast

What’s going on: The gender imbalance in hospitality leadership is pretty shocking. According to McKinsey, only 7% of CEO positions in the hospitality industry globally are held by women. Travel & Leisure found that just 16% of general manager roles are held by women, while only 23% of executive committee positions were held by women. In today’s podcast episode, Naureen Ahmed, the Founder of Inspiring Women in Hospitality, and I discuss this, what Naureen is hearing from women in hospitality around the world, ways to address the imbalance, and how Naureen is doing this through Inspiring Women in Hospitality in its "Inspire Programme" - a peer-to-peer mentoring initiative.

In their words: “I remember the first time I went to [ITB Berlin] and it was just a sea of men in suits. And all I could think was ‘what am I doing here?’”

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MARKETING

Reaching and retaining guests with first-party data

with Sofia Rovnova-Nixon (Marriott), Josh Beckwith (Sojern), and Alison McCarthy (Skift)

What’s going on: New privacy regulations are phasing out third-party cookies, while guests are demanding increased personalization. This creates a need for using first-party data well - and Sofia Rovnova-Nixon explained how they approached this at Marriott.

In their words: “If you get this right, the opportunity is phenomenal.” - Sofia Rovnova-Nixon

Watch now (12 minute video)

INVESTMENT

Why hotels are good long-term investments

by Jack Corgel at CBRE

What’s going on: A recent Globe Street article claims hotels as the ‘hottest’ asset class of 2023, and CBRE research shares the story to support that claim.

In their words: "The trend is your friend.” - Marty Zweig

Read now (5 page PDF)