Niche Down To Delight Guests: Dovetail's New Capsule Concept

with Phil Hospod, CEO at Dovetail + Co

Have you ever heard the phrase, “try to please everyone and you'll end up pleasing nobody”? Today we’re going to learn how one of the top lifestyle hotel developers in the world does the opposite of that and creates properties that his guests absolutely love.

We’re also learning about:

  • Hotel snacks

  • Getting stories from staff

  • Going above and beyond to delight guests

  • A new playlist collaboration

  • …and more


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Building a Gen Z Capsule Hotel for Solo Travelers

with Phil Hospod, CEO at Dovetail + Co

Phil Hospod is the CEO of Dovetail + Co. I just published a feature-length interview with him today exclusively on the Hospitality Daily YouTube channel, but here we’re going to hear about the new hotel he's building in New York that is laser-focused on one segment of travelers.

I want you to listen to Phil talk about this so that you can get inspired by what it can look like to get very focused on delighting a very specific group of people in your business.

Here are some takeaways from our conversation:

  • Focus on a Specific Market Segment: Dovetail’s approach to developing a capsule hotel in New York City for Gen Z solo travelers demonstrates the importance of targeting a specific demographic. Consider how you could identify and cater to a niche market to create a more personalized and appealing offering.

  • Create A Fresh Twist on a Proven Concept: This concept of sleeper cabins with shared baths and showers is a fresh twist on a tried and true format.

  • Incorporate Analog Elements: Despite the digital age, there's a growing appreciation for analog experiences. Consider ways to integrate non-digital interactions and features that encourage guest-to-guest connection, such as a physical message board for activities and meetups.

  • Leverage Real Estate Uniqueness: Use the unique aspects of your property's location and structure to inform your business plan and guest offerings. If your real estate has particular features, design your services to take advantage of these.

  • Understand Market Trends: Phil noted the growth of the solo travel market, particularly among women. Stay informed about travel and hospitality trends to ensure your business adapts and remains relevant.

  • Tell a Compelling Story: A hotel that exclusively serves solo travelers creates an interesting narrative. Craft a story around your hotel's concept that resonates with your target audience and differentiates your brand.

  • Be Open to Innovation: The capsule hotel concept is a departure from traditional hotel models. Embrace innovation and be willing to experiment with new ideas that could revolutionize the guest experience in your hospitality business.

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