Today we're learning from Eugenio Pirri, the Chief Operations and Culture Executive at Dorchester Collection, about how he and his teams clarified the vision behind the company’s renowned service culture. 

🎧 Listen to this 3-minute episode on Apple Podcasts or Spotify

The big idea: Understanding why your brand exists is critical for crystalizing the vision behind the culture you create.

Today's challenge: Do you know why people choose your properties and your brand? How well do you understand this? Spend some time thinking about this today - and how it can shape the culture you're building.