We offer experiences that make it OK and normal to talk to strangers. It helps our guests easily connect to others and feel that they’re part of a community.
Today we’re learning from Veerle Donders, Concept & Brand Director at Zoku.
The big idea: Building true community requires empathy, strategic thinking, intentional design - and lots of work.
Today's 6-minute episode covers:
Veerle’s weekly ritual to stay connected to the community and learn what they need (0:15)
What Zoku offers to encourage people to meet each other (0:42)
What hospitality providers can learn from attending a party (1:00)
How to invite people into your space well (1:48)
Normalizing behaviors within a community (2:46)
The unique opportunity hotels have to foster community (3:18)
Why hotels can offer better community and networking than TED and the world’s best conferences (3:53)
Designing for interaction (4:34)
Listen now on Apple Podcasts, Spotify, or the website.
Credit: Zoku / Ewout Huibers & Concrete
Credit: Zoku / Ewout Huibers & Concrete
Credit: Zoku / Ewout Huibers & Concrete
Question for you: What are you doing to create community around your brand?
If you liked this, you may also enjoy this case study: From selling rooms to selling space and time: How Zoku built the infrastructure to support ‘hybrid hospitality’