– Start-up Travel Site Let’s you “Peek”



Ruzwana Bashir’s travel startup offers a glimpse or “peek” as they would say into the hidden gems of travel around the world. (You weren’t expecting anything else, were you?)

Styled with a pinch of Pinterest and a buzz of trendiness, mixed with a concierge approach to travel, has the potential to give other travel websites a run for their money.

Ruzwana, a self-declared “travel junkie” has been privileged with visits to 40 countries and with previous stints at Gilt Groupe,, the Blackstone Group and Goldman Sachs she brings a whole new league to travel websites.

Co-founder and CTO, Oskar Bruening adds a “German eye for precision” to the site and with over a decade of experience at Silicon Valley companies, he knows what it takes to bring tech to your computer screen.

Backed by Twitter co-founder Jack Dorsey, Google Executive Chairman Eric Schmidt and Christopher Michel, David Bonderman, SV Angel and Khosla Ventures, is guaranteed to have a bright future and a head start in 2013.

In their own words:

Quality: Peek only works with the highest quality vendors. Our team of travel experts handpicks the best activities to provide a personalized selection of experiences that match the varied travel styles of our customers.

One Stop Shop: Peek brings together all of the information you need in one place. Use our Travel Guides if you’re visiting for the first time for an overview of the top things to see. Explore our categories to find unique experiences you will love. Then save yourself hours of phone calls with our seamless online booking and payments platform.

Itineraries: Our “Perfect Days” feature complete itineraries, insider tips and hidden gems from tastemakers.

Customer Service: We believe in great experiences – and that includes the experience our customers have with Peek. Excellent customer service is at the core of what we do.

So what exactly does it offer? It lets you browse through countless travel experiences and offers, with the added perk of direct booking. Give it a peek, er we mean a try and let us know what you think.

What we like:

  • The clean style
  • The gorgeous images
  • Our logo on the “Featured In” showcase (hint, hint)

What we could do without

  • The “Invite Friends, Get $10”
  • The purely USD currency based offers

Here goes the full screenshot of, which will certainly entice you to give them a visit and pick out some great gifts to kick start the new year in full gear:


What’s your impression? Let us know what you think!

Get the latest
Hospitality News

Stay in the loop with the best stories and trends.

What's your take on this? Join the social discussion!