Nov 11 • 5M

🍍 Designing the soundtrack to one of California's best new resorts

Clay Bassford on music identity design for Stanly Ranch

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Appears in this episode

Josiah Mackenzie
Open your day to remarkable hospitality. Get inspiration from the best in the business for serving your teams, guests, and communities.
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Clay Bassford, the founder of Bespoke Sound, is on a mission to help hospitality brands create exceptional experiences through what he calls “music identity design.” In today’s episode, he shares how he did this for Stanly Ranch, one of California’s best new resorts.

Listen to learn:

  • The need for distinct identities throughout large properties

  • Creating an overarching theme for the property

  • The litmus test of great music design

  • How they used Spotify playlists to extend the brand experience (this was genius!)