🍍 Designing the soundtrack to one of California's best new resorts
Clay Bassford on music identity design for Stanly Ranch
Clay Bassford, the founder of Bespoke Sound, is on a mission to help hospitality brands create exceptional experiences through what he calls “music identity design.” In today’s episode, he shares how he did this for Stanly Ranch, one of California’s best new resorts.
Listen to learn:
The need for distinct identities throughout large properties
Creating an overarching theme for the property
The litmus test of great music design
How they used Spotify playlists to extend the brand experience (this was genius!)