Hospitality Daily

Share this post
Copywriting as experience design
www.hospitalitydaily.com

Copywriting as experience design

Plus: A former London Marriott concierge remembers Arne Sorensen

Josiah Mackenzie
Nov 8, 2021
Share this post
Copywriting as experience design
www.hospitalitydaily.com

Last week I stayed at the Ace Hotel in NYC. Its iconic lobby ended up being as good as always, but what stood out to me on this stay was the copywriting throughout the hallways:

Even when they’re telling you not to do something:

Yes, many hotels have clever copywriting, but what the Ace does - in large ways and small - is a great example of using every touchpoint to define the guest experience and enhance its brand.

Could you do something like this?


A former London Marriott concierge remembers Arne Sorensen

In Iqbal Ahmed’s tribute to Arne Sorensen, something stood out to me: 

Due to the pandemic, I had lost my own job in a London Marriott hotel a few months previously and Arne had sent me a very sympathetic message saying how disappointed he was to hear about it and asking me how he could help in my search for a new role.

That’s leadership in this industry: showing a spirit of hospitality to the people you work with. That’s what people remember.


Tweet of the day

Twitter avatar for @secrethotelier1The Secret Hotelier @secrethotelier1
Reminder: Hospitality and service still matter. More than ever. Doesn't matter if it's midscale, upscale, luxury.

Laurent Delporte @LaurentDelporte

My previous post : The French Art of Welcoming revisited… Denis Courtiade is the manager of the Restaurant Alain Ducasse at the Plaza Athénée as well as the President of the https://t.co/KONXnQxAZU #luxuryhotel

November 5th 2021

1 Retweet7 Likes
Share this post
Copywriting as experience design
www.hospitalitydaily.com
Comments

Create your profile

0 subscriptions will be displayed on your profile (edit)

Skip for now

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.

TopNewCommunity

No posts

Ready for more?

© 2022 Hospitality Daily
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing