INOGRAPHIC: How Online Reviews Have Completely Changed the Hotel Industry

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INOGRAPHIC: How Online Reviews Have Completely Changed the Hotel IndustryINOGRAPHIC: How Online Reviews Have Completely Changed the Hotel Industry

Whether we like it or not, online reviews have completely changed the hotel industry and according to a recent study by Nerval Corp, the majority of travelers say they trust online hotel reviews.

The study also revealed how 95% of travelers trust online reviews and 85% of them read up to 10 reviews. 78% claim reviews help them feel more confident in their decisions.

One of the most interesting revelations is about the importance of responding to reviews as 70% believe that an aggressive/defensive management response to a bad review makes them less likely to book that hotel.

The infographic below, shows a complete breakdown of the study findings.

How Hotel Reviews Have Changed the Hotel Industry

Are you a hotelier or traveler; What is your take on online reviews?

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