Whether we like it or not, online reviews have completely changed the hotel industry and according to a recent study by Nerval Corp, the majority of travelers say they trust online hotel reviews.
The study also revealed how 95% of travelers trust online reviews and 85% of them read up to 10 reviews. 78% claim reviews help them feel more confident in their decisions.
One of the most interesting revelations is about the importance of responding to reviews as 70% believe that an aggressive/defensive management response to a bad review makes them less likely to book that hotel.
The infographic below, shows a complete breakdown of the study findings.
Are you a hotelier or traveler; What is your take on online reviews?
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