Hard Rock Hotels will be launching its first hotel in China later this year.
The Hard Rock Hotel Shenzhen is set to open its doors in summer 2017.
The new hotel aims to become a landmark in the Guangdong region.
With 258 rooms and suites and a mix of music-inspired and modern Chine elements, the new hotel will be one-of-a-kind.
“We are proud to bring the Hard Rock Hotel experience to Mainland China where consumers are equally passionate about music and travel,” said Peter Wynne, area vice president of operations – Asia Pacific Hotels, Hard Rock Hotels.
“While Hard Rock Hotel Shenzhen will offer a one-of-a-kind luxury experience, guests can expect the same music-centred fun as other Hard Rock Hotels around the world.
“As our brand has proven over the years, nothing is more universal than a love of music and having a great time.”
Get the latest
Stay in the loop with the best stories and trends.