“The course is essentially a virtual toolkit for driving revenue through new media. Hospitality professionals will have an opportunity to learn from some of the industry’s heaviest-hitters and emerge from the course ready to play a key role in their company’s marketing strategy,” says Chris Proulx , CEO of eCornell. “We’re excited to make this content available to people for free online and it’s a great way to introduce Cornell’s thought leadership in this field to the greater hospitality industry.”
Upon completion of the first course, students receive an official letter of completion from Cornell University. Students may then choose to enroll in the follow-up mastercourse at a substantial discount and may go on to earn a Certificate in Hospitality Marketing & New Media Strategies for Revenue Growth from Cornell.
Varnika Vijayvergiya, HR Management Certificate Alumnus of eCornell says the University “provides a quality, solid learning experience. The best part about the courses is that they are case-study based, which gives you a platform for lateral learning. I highly recommend the HR Management Certificate Program”
Have you taken the course? Have you had experience with social media in the hospitality industry? Are you a social media expert? Are you a hospitality professional? Share your views:
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