TripAdvisor is now the world’s largest online travel community. Across its 23 branded travel websites, it gets more than 350 million unique monthly visitors. TripAdvisor as a company operates in 47 countries across the world and in 28 different languages. Yet, it started out above a tiny pizza store names Kostas in Needham, Massachusetts, in the USA, way back in 2000. 16 years in business for such a fast paced industry is no mean feat and TripAdvisor’s success has been firmly planted in its user-generated-content model.
How successful is its user-generated-content model? One only has to look at the amazing statistics to find out. 2,600 new topics are posted across its forums every day by its many users. In fact, in the English-speaking forums, if you ask a question the odds of that question receiving a reply within 24 hours is four questions out of five. However, its user-generated-content model does not stop at text. Its users have uploaded more than 46 million pictures to the site as well. Have a look at this infographic created by the people over at SunSearch Holidays for more.
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